Suzuki Wagon R

Suzuki Wagon R History

 When Mr. Suzuki Motor Company Limited (PSMCL) presented a locally assembled Wagon in Lahore in the third week of April 2014, according to media reports in the first week of May the decision to reduce the import duty on cars by three years with different engine ratings was made. according to a different scheme.

This situation is reminiscent of the shock Adam Motors got when he imported a locally made small car, and suddenly the government at that time either lowered the import duty on used cars or allowed used cars to be imported. As a result, the project became history.

At the very least, before the further liberalization of used car imports, the government should have taken into account that the leading car manufacturers with a market share of more than 50 percent have introduced new cars. The company also plans to launch other cars such as the Suzuki Alto 800cc and a new version of the Swift if the government allows parts and accessories to be imported from India.

The Wagon R looks stunning in appearance and interior, but we haven't seen how the new Pak Suzuki will survive in a market where thousands of used cars have been parked at used car dealerships for several years.

It should be noted here that the Suzuki Swift has received a lot of feedback from buyers after its launch, but sales of this car have been going well over the last few months. He suggested that people usually consider different options for buying a Toyota Vitz, Passo, etc. or a locally installed Suzuki Swift due to a limited price difference.

However, the reduction in used car imports bodes well for local installers to bring more new cars to Pakistan.

The silver trim on the look of this Indonesian version of the car is a full backup support for spare parts and services combined with guarantees that people won't find when buying a used car.

Used cars, especially those three to five years old from Toyota, Honda, Daihatsu, Nissan, etc., will definitely enjoy an advantage over the Wagon R because of the added features. But hopefully this Wagon R will be due to customer service and easy spare parts availability. . definitely attractive to buyers in the market, especially those who prefer locally assembled cars.

We hope the Wagon R will be a great addition to the Pak Suzuki family because of its design, modern engine, dazzling features and colors, and will fill in the void created by the release of the Suzuki Alto. Mr. Suzuki is already facing problems due to the decline in sales of Suzuki Mehran and Suzuki Swift. Cultus is doing well so far.

In addition, the price of the Wagon R also looks attractive, so many used car buyers are turning to the zero meter Wagon R because the spare parts and backup services are complete.

Mr. Hirofumi Nagao, General Manager of Pak Suzuki on the occasion of launching the Suzuki Wagon R in Pakistan on 18 April said that the Suzuki Wagon R has successfully traveled the world and received recognition from customers around the world.

The journey started in 1993 when the first generation Wagon R was launched in Japan. This changed the concept of compact cars in Japan and quickly became one of the most popular models. Due to its overwhelming response, Wagon R has been introduced in other countries including India and Indonesia and has received overwhelming response.

He said the Wagon R is an old product in the Suzuki Motor Corporation portfolio and has won many reviews and awards. It maintained the status of the best selling car in Japan for six consecutive years.

He is optimistic that the Wagon R will not only exceed Pakistani customers' expectations but also redefine the requirements for small-car automobiles.

According to customer requirements, the company has top priority on fuel efficiency. The Wagon R is equipped with the world famous Suzuki K-series engine, which has an excellent compression ratio, less noise, lighter weight and very economical performance.

The spacious interior of the Wagon R with a modern design offers maximum comfort and convenience as well as offering practical solutions for customers' automotive needs.

He hopes Wagon R can meet customer needs and soon become an issue for city and household names in Pakistan.

Mr.K.Saito, CEO of Suzuki Motor Corporation Japan, said that Suzuki Motor Corporation, Japan, has overseas distributors in 149 countries that provide sales, customer service and other support services for various product portfolios, including automobiles, motorcycles. and Outboard motors. We have overseas auto factories in 12 countries and motorcycle factories in 16 countries.

He said that Pak Suzuki Motor Company was ranked as one of the most prestigious overseas distributors for Suzuki Motor Corporation, Japan. We first entered the Pakistani market in 1972 and local production started in 1975. Since then, Pak Suzuki Motor Company has controlled more than 50 percent market share in the vehicle category. In 2013, we registered sales of 2.69 million Suzuki cars worldwide as a past maximum. Of these, 77,000 units were sold here in Pakistan, making Pakistan the fifth largest Suzuki in the world.

These results are truly extraordinary and clearly reflect the confidence that Pakistani customers have in Suzuki cars, he said.

As marketers, that passion and customer trust support and inspire us to introduce new models in Pakistan, he added.

Since 1993, when we launched the Wagon R in Japan, the brand has had a special position in the Suzuki portfolio. Last year we celebrated the 20th anniversary of this anniversary and achieved 4 million sales of the Wagon R in the domestic market, proving that the vehicle has been loved by Japan for 20 years.

He hopes that the Wagon R can meet the demands of Pakistani customers and soon become the most popular car in its segment.

Suzuki Motor Corporation will continue to recognize Pakistan as one of the key markets, and will continue to offer new and new models to enhance customer lifestyles.

The two managers above failed to mention the extent of localization of local parts in Wagon R. The company must have invested in rupees or other currencies to introduce new cars, but those responsible have remained silent about it.

Many Pakistani customers looking to replace the decade-old Mehran 800cc with the new 800cc were disappointed when the company introduced the 1000cc instead of the 800cc.

This means customers have to wait another year to continue buying outdated Mehran which is not found in any country in the world.

People thought Suzuki Motor Corporation should have replaced Mehran with a new 800cc car first and then brought the Wagon R to Pakistan because of the design, colors, old engine, impressive dashboard and Sick of the shocking suspension of Mehran. ancient steering wheel designs, etc. Certainly the new 800cc model will definitely be cheaper than the decline in sales of the Wagon R. Mehran, which could reflect the loss of customer confidence that has actually led to industrial supply in the country.

The Mehran is almost the same as the one introduced in Pakistan in 1990. Only the headlights, front grille, taillights, left side of the dashboard, etc. Has changed which is not an accomplishment in terms of part location. In the past year, it took the company decades to bring the Euro II machine to market in Mehran. The entire design perspective has been maintained since 1990, and no government has taken action against companies publishing outdated designs.

Again, Suzuki was supposed to reimburse for gadgets and gadgets, as well as other investments made in Mehran, but the removal rate at Mehran has been as high as 70% over the years, not 90% since 1990.

The company has raised Mehran's price three to four times a year since 1990, due to the balance of exchange rates, indicating no serious effort is being made to increase localization.

Maybe the company looks confident despite the drop in sales, because at least Mehran is still the choice for those who can't afford the Daihatsu and other low-powered used cars.